Recently, Midea has established a strong partnership with US's biggest regional retailer P.C. Richard & Son, representing an important milestone in Midea America's expansion, giving consumers even more opportunities to experience Midea's thoughtfully designed, surprisingly practical innovations firsthand.

P.C. Richard & Son, the largest regional appliance retailer with 66 stores across New York, New Jersey, and Connecticut, brings a strong brand presence and loyal customer base. Their retail leadership and deep community roots make them an ideal partner to drive brand visibility in this key market.

With the launch of our complete suite of major appliances both in-store and online — spanning refrigeration, laundry, cooking, and dish — P.C. Richard & Son now proudly carries the widest range of Midea products available anywhere in the U.S.

Together, the partnership is activating a multi-channel co-marketing plan featuring targeted out of home advertisement along key commuter routes and highways, paired with precision digital marketing powered by P.C. Richard & Son's first-party data to drive qualified traffic. In future, Midea continues to extend channel cooperation with regional powers to allow our products to be more accessible and closer to US families.